Connect a Wi-Fi counter and set the coefficient
On the «Audience data» tab enter the average hourly audience and attach a Wi-Fi counter so reports count impressions, not only shows.
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Open the device page and click the «Audience data» tab.
The «Average hourly audience» field is at the top, the Wi-Fi counterA sensor near the screen that counts nearby devices for audience data. blockPlaylist type that occupies a continuous time block in which files play in sections. below.
Enter «Average hourly audience», for example 120 people for «Coffee Podil · Menu».
This number is used in reports and SSPSelling spare airtime to advertising sources: a playlist with SSP Connector receives ads automatically. until a counter is attached.
Click «Attach Wi-Fi counterA sensor near the screen that counts nearby devices for audience data.» and pick the counter row in the table.
The counter is linked to this screenA device running the Advision player that shows content; the cabinet calls it a media device.; the state changes to «Connected».
Click «Save».
Counter data starts arriving and is matched with shows in reports.
If it did not work
Symptom | What to do |
|---|---|
No counter in the table | It is not created yet: open «Wi-Fi counters» and add it with the key and passcode from Advision |
Impressions in the report are zero | The counter has no power or internet; check it the same way as screen offline |
Impressions are twice the real foot traffic | A correction coefficient is needed: contact Advision support, it is calculated per location |
A counter does not catch every phone: some have Wi-Fi off, some are shielded by the building. Raw data is therefore corrected with an accuracy coefficient that Advision calculates for each location from its conditions. How impressions differ from shows is explained in How plays are counted.
Related articles
- ConceptAudience data: Wi-Fi counter and coefficient«Shows» is how many times a file played on the screen, «Impressions» how many people were nearby. Impressions come from a Wi-Fi counter or an average audience.
- ConceptHow shows are counted: proof of playA show is one playback of a file on a screen that the player recorded and sent to the server. «By Hours» adds shows into totals, «List» keeps each one separately.
- How-to · 2 minView SSP revenue by hoursThe «SSP» → «By Hours» report shows impressions, shows and revenue from programmatic advertising for a period, broken down by the hours of every day.
- ReferenceScreen settings: all fieldsReference for the «Settings» tab on the device page: name, identifier and QR, rotation, address, timezone, working hours, commercial cycle, statistics.