How shows are counted: proof of play
A show is one playback of a file on a screen that the player recorded and sent to the server. «By Hours» adds shows into totals, «List» keeps each one separately.
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A show is one playback of one file on one screenA device running the Advision player that shows content; the cabinet calls it a media device.. The player records it at the moment of playback; the cabinet does not derive it from the schedule. If the screenA device running the Advision player that shows content; the cabinet calls it a media device. was off or offline, there is no show in the report even though a playlistA set of files with a playback schedule that is assigned to screens or networks. was assigned for that time. That is why the report in the «Report» section is proof of play: it confirms that the content really appeared on the screenA device running the Advision player that shows content; the cabinet calls it a media device., not just that it was supposed to.
How one show gets into the report
- The screenA device running the Advision player that shows content; the cabinet calls it a media device. plays a file from a playlistA set of files with a playback schedule that is assigned to screens or networks., for example «promo-latte-15s.mp4» from the playlistA set of files with a playback schedule that is assigned to screens or networks. «Акція лате» in windowA zone of the screen (A to G) with its own size, position and playlists. A.
- The player records the event: which file, from which playlistA set of files with a playback schedule that is assigned to screens or networks., on which screenA device running the Advision player that shows content; the cabinet calls it a media device., in which windowA zone of the screen (A to G) with its own size, position and playlists. («Channel»), when the show started and how long it lasted.
- The event is sent to the server while the screenA device running the Advision player that shows content; the cabinet calls it a media device. is online and appears in the report within a few minutes.
- The «By Hours» report adds events into totals for every hour of the day; «List» shows every event as a separate row.
Two reports about the same shows
What we compare | «By Hours» | «List» |
|---|---|---|
What it shows | Total shows for the period, breakdown by screens, files list, chart and hourly table | Every show as a row: «Playback datetime», «Channel», screenA device running the Advision player that shows content; the cabinet calls it a media device., playlistA set of files with a playback schedule that is assigned to screens or networks., file |
History depth | Months: hourly totals are kept for a long time | Roughly the last two months: older individual shows are not kept |
What for | How many times a video played in a month, whether there were gaps during the day | At what hour and minute exactly the video played on a specific screenA device running the Advision player that shows content; the cabinet calls it a media device. |
Where to open |
What affects the numbers
- File duration. A 15-second video in a playlistA set of files with a playback schedule that is assigned to screens or networks. that plays for an hour without stopping gives about 240 shows per hour; an image with a 10-second duration gives 360. A large number is not an error but a result of a short duration.
- Broadcasting hours. Outside the playlistA set of files with a playback schedule that is assigned to screens or networks. broadcasting hours and the screenA device running the Advision player that shows content; the cabinet calls it a media device. working hours there are no shows, so those cells in the hourly table are empty.
- Windows. If the screenA device running the Advision player that shows content; the cabinet calls it a media device. is split into zones, every windowA zone of the screen (A to G) with its own size, position and playlists. plays its own file and produces its own shows; the «Channel» column tells them apart in the list, see Windows A–G.
- «Don't store stats». When this toggle in the screenA device running the Advision player that shows content; the cabinet calls it a media device. settings is on, the player does not record events and the screenA device running the Advision player that shows content; the cabinet calls it a media device. does not appear in the report, see Screen settings.
- Period. One report covers at most 30 days.
Shows and impressions in SSP
In the «SSPSelling spare airtime to advertising sources: a playlist with SSP Connector receives ads automatically.» section, «Impressions» stand next to shows. Shows count how many times an ad appeared on the screenA device running the Advision player that shows content; the cabinet calls it a media device.. An impression estimates how many people were near the screenA device running the Advision player that shows content; the cabinet calls it a media device. during the show; the number comes from the Wi-Fi counterA sensor near the screen that counts nearby devices for audience data. or from the audience coefficient in the screenA device running the Advision player that shows content; the cabinet calls it a media device. settings. See SSP revenue by hours and Audience data.
To confirm shows to an external party without giving access to the cabinet, use a report link. A tracking pixel in the playlistA set of files with a playback schedule that is assigned to screens or networks. settings gives an independent check: the cabinet calls it on every show of a file and the external system counts shows on its own, see Playlist settings.
Related articles
- How-to · 3 minBuild a playback reportPeriod up to 30 days, screens, playlists and files in the filters, the Run report button and the total number of shows in a minute.
- How-to · 2 minFind a show in the list: date and time, screen, playlist, fileThe «List» report shows every show as a separate row with the exact time. Use it to check that a video played at a specific hour on a specific screen.
- ReferenceHow to read a report: total, screens, files, chart and hourly tableWhat each block of the «By Hours» report means and how to find the hour when content did not play.
- How-to · 3 minCheck that the screen shows contentFour checks without walking to the screen. Status and sync time, a screenshot, the daily schedule and the playback report.