What SSP and programmatic advertising are
SSP sells your free airtime to advertisers automatically. It is enabled with the «SSP Connector» toggle in a playlist; revenue is shown in «SSP».
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SSPSelling spare airtime to advertising sources: a playlist with SSP Connector receives ads automatically. (Supply-Side Platform) is a module that sells the free airtime of your screens to advertisers automatically through programmatic auctions: advertising systems buy plays on the screenA device running the Advision player that shows content; the cabinet calls it a media device., and the creatives arrive at the player on their own, without manual uploads. In the cabinet SSPSelling spare airtime to advertising sources: a playlist with SSP Connector receives ads automatically. is enabled with the «SSPSelling spare airtime to advertising sources: a playlist with SSP Connector receives ads automatically. Connector» toggle in a playlistA set of files with a playback schedule that is assigned to screens or networks.. When there is an ad request for the screenA device running the Advision player that shows content; the cabinet calls it a media device., the ad plays; when there is none, the playlistA set of files with a playback schedule that is assigned to screens or networks. plays its own files as filler. Statistics and revenue are collected in the «SSPSelling spare airtime to advertising sources: a playlist with SSP Connector receives ads automatically.» section.
How it works
- In the «Реклама SSPSelling spare airtime to advertising sources: a playlist with SSP Connector receives ads automatically.» playlistA set of files with a playback schedule that is assigned to screens or networks. you switch on «SSPSelling spare airtime to advertising sources: a playlist with SSP Connector receives ads automatically. Connector», pick a source under «Advertising providers» (Advision by default, Adtelligent or «Manual») and enter the source identifier issued by Advision.
- During playback the player asks the SSPSelling spare airtime to advertising sources: a playlist with SSP Connector receives ads automatically. whether there is an ad for this source.
- If there is, the screenA device running the Advision player that shows content; the cabinet calls it a media device. plays the ad creative in VAST format and the playlistA set of files with a playback schedule that is assigned to screens or networks.'s own files step aside.
- If there is none, the playlistA set of files with a playback schedule that is assigned to screens or networks.'s own files play: in the demo cabinet these are «Бренд-ролики».
- Every ad play is recorded separately from regular statistics. If a Wi-Fi counterA sensor near the screen that counts nearby devices for audience data. is attached to the screenA device running the Advision player that shows content; the cabinet calls it a media device., the number of people nearby is added to the play.
- Revenue is calculated from the playback cost set in the screenA device running the Advision player that shows content; the cabinet calls it a media device. settings and accumulates in the «SSPSelling spare airtime to advertising sources: a playlist with SSP Connector receives ads automatically.» reports.
What must be filled in for the screen
For advertising systems to buy plays, the screenA device running the Advision player that shows content; the cabinet calls it a media device.'s «Settings» must have the name, address, location on the map, a photo of the screenA device running the Advision player that shows content; the cabinet calls it a media device., audience data and the playback cost filled in. Without this data an ad request may stay unanswered.
Where to see the result
Page | What it shows |
|---|---|
«SSPSelling spare airtime to advertising sources: a playlist with SSP Connector receives ads automatically.» → «By Hours» | «Total impressions», «Total shows» and «Total revenue» for the period, a chart and an hourly table with «Shows», «Impressions» and «Revenue» tabs. |
«SSPSelling spare airtime to advertising sources: a playlist with SSP Connector receives ads automatically.» → «List» | Every ad play as a separate row: «Datetime», «File name», «Impressions», «Cost», «Source». |
«SSPSelling spare airtime to advertising sources: a playlist with SSP Connector receives ads automatically.» → «Files» | All ad creatives that arrived through SSPSelling spare airtime to advertising sources: a playlist with SSP Connector receives ads automatically., with the option to select several and build a report on them. |
Shows and impressions
«Shows» is how many times a creative was physically displayed on the screenA device running the Advision player that shows content; the cabinet calls it a media device.. «Impressions» is an estimate of how many people were near the screenA device running the Advision player that shows content; the cabinet calls it a media device. during the play; it comes from a Wi-Fi counterA sensor near the screen that counts nearby devices for audience data. or a manually entered average audience. More: Audience data: Wi-Fi counter and coefficient.
Scenarios: Enable SSP Connector and earn on free airtime, View SSP revenue by hours, SSP play list and sources, Check and approve SSP ad files.
Related articles
- How-to · 3 minEnable the SSP Connector and earn on free airtimeThe playlist requests ads from the chosen source and plays them instead of its own files; when there are no ads, its own files play.
- How-to · 2 minView SSP revenue by hoursThe «SSP» → «By Hours» report shows impressions, shows and revenue from programmatic advertising for a period, broken down by the hours of every day.
- ReferenceSSP shows list and sourcesEvery ad show as a separate row. What the columns «Datetime», «File name», «Impressions», «Cost», «Source» mean and how «Auction» differs from «Manual».
- ConceptAudience data: Wi-Fi counter and coefficient«Shows» is how many times a file played on the screen, «Impressions» how many people were nearby. Impressions come from a Wi-Fi counter or an average audience.